Jennifer blom ss25 show

JENNIFER BLOM STOCKHOLM FASHION WEEK JUNE 2025

JENNIFER BLOM STOCKHOLM FASHION WEEK JUNE 2025

THEME: REFLECTION

INSPIRATION: Nature and handcraft

REFLECTION: The handcrafted story of Jennifer Blom

Jennifer Blom opens Stockholm Fashion Week june 2nd with a heartfelt tribute to craftmentship, nature, and personal growth, marking 15 years of sustainable fashion.

This collection is a reflection of the past 15 years. Back to the origin of the brand Jennifer Blom, it’s evolvement and impact over time and the idea behind its being.It is a story about the pride of handcraft, the satisfaction of creating something unique and caring for our world.I have always admired handmade products, knowing the effort and skill that an artisan puts into the work. In a world driven by fast fashion and fleeting trends, sustainable textile craftsmanship stands as a quiet rebellion—an art form rooted in patience, intention, and respect for the planet.

Each thread tells a story: of hands that weave with care, of natural materials chosen with mindfulness, and of traditions passed down through generations. I vision it as a loved ones arms wrapped around us with warmth. A connection with humanity & nature. For me, craftsmanship is also associated with personal growth. It has inspired my creativity, reduced stress, fostered social connections, preserved my cultural heritage, improved my concentration and boosted my self-esteem. 

Choosing handmade is not just about style — it supports local economies and fair working conditions. It’s about making a responsible choice for the planet and the people on it.For me handcraft is far more than creating beautiful objects—it's about honoring the earth and embracing a slower, more thoughtful way of making. By choosing to work sustainably, I constantly reconnect with the rhythms of nature and rediscover the joy of making things that last. It’s a return to meaning, where every stitch carries a soul, and every fabric holds a future.

A warm welcome to my world!

Jennifer Blom

SPECIAL THANKS TO;

MY FAMILY: Leif, Emily & Felicia

ASSOCIATION OF FASHION BRANDS: Therese Maurin, John-Jamal Gille & the team

EVENT PR: RMPR & PRTOGO & TEAM

VIDEO CONTENT: STUDIO BON

RUNWAY STILLS: Mathias Nordgren

STYLIST: Anna Sundellin

FASHION SHOW COORDINATOR: Marika Hansson

HAIR BY  BJÖRN AXÉN - Peter Hägelstam

HÅRAKADEMIN: Annika Fredin with her students

MAKE-UP BY FACE STOCKHOLM, Jessica Jarmteg & Diana Tillström

DESIGN ASSISTANTS: Freja Wallin, Amberley Cleall, Bella Sundström, Juan Garcia Bizzio & The rose room academy

BACKSTAGE PHOTOGRAPHERS: Peter Håkansson & Victor White

SPONSORS:

FACE STOCKHOLM: Jessica Jarmteg

BJÖRN AXÉN: Peter Hägelstam

GEBERIT: Petra Nilsson

CAFÉ OPERA: Abbe Ibrahim