The Jennifer Blom Brand
MY VISION FOR THE BRAND FROM THE START
I believe design is all about getting people dressed in the best possible product and making them feel good about themselves", says designer Jennifer Blom, describing her passion for traditional craft and design that will stand the test of time.
Also, I truly believe that the best way to invest in the future is to take good care of your customer with carefully selected, good quality products that make the customer want to invest in clothes that last longer and can even be passed down to the next generation.
ABOUT JENNIFER BLOM
Swedish fashion designer Jennifer Blom graduated from Beckmans college of design in 2007 with a BA in fashion. Her qualifications and broad commercial skills soon granted her work with multinational companies.
In 2010, she launched her own brand JENNIFER BLOM. The focus lay on femininity, glamour, quality, pleating and design. With her unique way of reading and respecting the female body, her knowledge of precision, her skills in cutting techniques and her delicate materials created a collection that immediately showed the fashion world what she was all about.
The brand development has been at high speed ever since the start.
Jennifer Blom has made a long row celebrated shows during Stockholm Fashion Week, starting with MBFW Stockholm. In 2013, Jennifer received second price (silver medal) on Show Up Fashion Award Sweden, and in 2014 the brand was nominated for Swedish Fashion Talents by the Swedish Fashion Council. In 2018, Jennifer Blom was nominated as Designer of the Year by ELLE Sweden at the prestigious annual ELLE Fashion Awards Gala in Stockholm.
Jennifer's customer put great emphasis on quality, style and the history of how the garment is made. The collections, represented by the PR Agency Rossana Mariano PR AB, are frequently borrowed and hired and have often been considered fashion master pieces at galas such as the Nobel Prize Ceremony, worn by many Swedish celebrities, among them Crown Princess Victoria of Sweden.
Photo: Rickard Liljero Eriksson
The Concept
MAKING QUALITY, TIMELESS DESIGN AND TRADITIONAL CRAFT TRENDY AGAIN:
A FEW WORDS ON THE CONCEPT JENNIFER BLOM
The brand JENNIFER BLOM was born in 2010, with a vision to create beautiful custom-made gala and occasion dresses and well-made dresses for the red carpet for customers to hire. "I've always wanted to help my customers make a smart and sustainable choice by offering the best of qualities, hand crafted and carefully selected, and amazing design at an affordable price", Jennifer says.
"I started with an idea that I wanted to dress celebrities and customers who are interested in good quality and fashionable style. Every collection of mine has a clear design vision and is made with awareness."
Jennifer starts the collection one year before the fashion show. "It takes a long time to develop the designs and source the colors and qualities I want to work with. I mainly work with silk in high qualities. Because silk is not only an amazing and beautiful quality, it is also sustainable." Jennifer put a lot of thought and effort into making the production process as harmless to the environment as possible. "Our silk mainly come from France, Italy and England. I am also aiming to use more sustainable silk materials in my future products. The garments I make lead to minimal waste and eliminates over-production. I also strive to deliver the highest quality with a unique value and guaranteed long life time. I believe we must all do our part for the future to help and ensure that our planet has enough resources to go around."
Jennifer's creative atelier is based in the heart of Stockholm, where she creates her beautiful dresses and collections with detail and quality for the customer who can afford and appreciate hand-crafted garments. "Naturally, quality and attention to detail comes at a price. When I say my clothes are affordable, I take their life time and long lasting beauty into account", Jennifer says.
"JENNIFER BLOM is about sustainability and making things last, both when it comes to my design and the quality of the clothes."
Jennifer Blom is all about giving fashion long life and offering fantastic, carefully selected qualities and well-made dresses.
Visit Jenniferblom.se, hand pick your very own favorites and get them custom-made and beautifully handcrafted!