SPRING SUMMER 18

SS18 INSPIRATION - ROOF GARDEN
”THE air we breathe” - thinking green becomes a high priority

The quality of urban environments are worsening in every city and the temperature in the air is gradually, rising. Effective measures are needed to mitigate it. It is common knowledge, and research has shown results that when planning construction nearby or surrounded by greenery lower ambient temperatures have been recorded compared to building away from vegetable life. The result has also shown that a roof garden has the potential of cooling energy savings. Therefore the future votes for additional roof gardens to be implemented in the cities planning and by planting additional greens on top of buildings should become a great way ro make every urban area more efficient when providing cleaner breathing air. We are inspired when our senses play an important part in reminding us what we desire and ehen we adapt to a new lifestyle. Thus the theme of a roof garden is a key reference for our SS18 Collection. We have been very inspired by roof gardens which is evident in our flower prints, bamboo and star decor. The collection has individuality with a high contrast styles, strong silhouettes and vivid colours. Each dress has been though of with a confident attitude in mind.

Thanks to:

Photographer: Mathias Nordgren
Stylist: Robert Nordberg
Hair: Björn Axén Academy under guidance of Peter Hägelstam
Make-up: Björn Axén Academy under guidance of Diana Tillström
Models: MIKAs
PR: Rossana Mariano PR AB