Spring Summer 2020

JENNIFER BLOM FASHION SHOW SS20

JENNIFER BLOM FASHION SHOW SS20

THEME: PASTEL PARADISE

INSPIRATION: SKY

The pastel colors make you feel calm in the busy sky!

Pastel paradise is inspired by the sky, and sky is everything that lies above the surface of the earth, including the atmosphere and outer space.

During daylight, the sky appears blue because air scatters more blue sunlight than red. At night, the sky appears to be a dark surface or region spangled with stars. During the day, the sun can be seen in the sky unless obscured by clouds.

In the night sky, the moon, planets and stars are visible in the sky. Some of the natural phenomena seen in the sky are clouds, rainbows and aurorae.

Lightning can also be seen in the sky during storms.

Birds, insects, aircrafts and kites fly in the sky.

Due to human activities, smog during the day and light pollution during the night are often seen above large cities.

This collection has individuality, with highly handcrafted styles, strong silhouettes and pastel colors. Each dress has been designed with a conscious thought in mind and the colors are inspired by the rainbow when the sunlight breaks through rain clouds.

THANKS TO:

Music: Klas Åhlund

Video: Victor White
Photos: Oscar Engdahl, Peter Håkansson & Leonard Gren
Hair: Björn Axén Academy & Peter Hägelstam
Make-up: Björn Axén Academy & Diana Tillström
Models: Stockholmsgruppen, Mikas Stockholm, Slash.ten models & MP Management Stockholm

Arrangements: Elle Desouza & Victoria Skoglund
PR: Rossana Mariano PR AB

Location: Office Stureplan - Daneliuska Huset