Spring Summer 2021
JENNIFER BLOM FASHION SHOW SS21
PEARL DRESS
EDITH DRESS
MONARK DRESS
CLAUDINA DRESS
CLIPPER PANTS
APHRODITE DRESS
SPRING AZURE
PEACOCK DRESS
CRESSIDA DRESS
MOUNTAIN BLUE DRESS
VLINDER DRESS
ADMIRAL DRESS
LAUREL JUMPSUIT
PAINTED LADY SKIRT & DRESS
GERANIUM CAPE DRESS
REGAL DRESS
JENNIFER BLOM FASHION SHOW SS21
THEME: TREASURE
INSPIRATION: A ROOM FULL OF TREASURE
Prologue, March 21, 2020
My brand was supposed to welcome the new year with celebrating our 10 year jubilee.
But then my beloved hometown, my whole country and the entire world turned up side down.
Covid-19 affected, and still affects us, in so ways I could never even imagine.
My first thought was – what should I do? Do I take a break from creating beautiful things? Should I fight the difficult times or focus on by being safe, making all my family members, friends and colleagues here at home and around the world safe from the invisible enemy? The answer was easy and I, like so many others, went into isolation and safety with my loved ones.
Still the big question lingered. How could I continue focusing on my brand and the legacy in which I have invested my whole self and built up for so many years?
Shortly after the Covid-19 turbulence commenced, I started looking around in my atelier. So many meters of left over fabrics on the shelfs, in the cupboards and multiple fabric rolls standing in the corner of the room along with archived silk dresses from earlier seasons.
And then came the idea. Why not use all the beautiful things I already have upcycled and create a new beautiful collection.
I am immensely proud to present my new collection “Treasure”. It has individuality, with highly handcrafted styles, strong silhouettes and beautiful colors. Each dress has been designed with a conscious thought in mind and the colors are inspired by mother nature.
Hidden gems on my shelves have been turned into sparkling jewels, and this is my way to try to put some color and joy back into our world.
THANKS TO:
Music: Ardis
Video: Victor White
Photos: Oscar Engedahl, Peter Håkansson
Hair & Make-up by Björn Axén: Peter Hägelstam & Klara Strandell
Models: Slash.ten models
Design Assistant: Petter Åkesson
Family:
Leif Blom
Emily Blom
Felicia Blom
Location: Fjärilshuset Haga Ocean, Stockholm